Role and problems of Media (Electronic, Print and Social)

Print media generally refers to newspapers. Newspapers collect, edit and print news reports and articles.The Chinese were the first to invent the art of printing. They made wooden blocks to print letters. This was started during the period of the Tang Dynasty in 600 AD. The oldest known surviving printed work in a woodblock is a Buddhist scripture of 684 AD.It was during the British rule that Print Media established its root in India.

The mass communication media such as radio, television, films, press and print publications, advertising and traditional modes of communication plays an important role in helping people to access free flow of information. In India the mass communication media emphasizes on facilitating entertainment needs of various age groups and focus attention of people on issues of national integrity, environmental protection, health care, family welfare, eradication of illiteracy etc.

Main issues faced by Print media are:-

  • Media production is being democratized
  • Media production is being atomized
  • Media formats are converging
  • Media is becoming social
  • Media can be distributed from anywhere
  • Media can be consumed everywhere
  •  Media is becoming hyper local
  • Media is narrow casting
  • Media has utility: search and linking
  • Media reproduction has zero marginal cost

Social and Electronic Media

  • Social Media can be defined as any web or mobile based platform that enables an individual or agency to communicate interactively and enables exchange of user generated content and it is explained by a number of tools, which includes blogs, Wikis, discussion forums, micro-blogs, twitter and social networking sites. Internet has become a platform for coordination of plans of attack, communication with cells, or propaganda and information and spread of hate campaign or messages that can hurt the sentiments of people.


  • Social Media in recent times has become synonymous with Social Networking sites such as Facebook or Micro Blogging sites such as Twitter.

  • The advantages of Social media are so many but they are posing threat to Internal Security in various forms like Cyber Terrorism, Fraud, crime, spreading violence, etc.


  • According to the Cisco 2013 Annual Security Report, the highest concentration of online security threats are on mass audience sites, including social media.


  • The rapid spread of false information through social media is among the emerging risks identified by the World Economic Forum in its Global Risks 2013 Report.


  • National Security is of prime importance for any nation to maintain peace and harmony. Nations face numerous internal security challenges and Social Media act as the platform for that. Social media is not security threat in itself but the users of these services can pose the threats by their anti-social endeavours.


  • With limited government oversight, industry standards or incentives to educate users on security, privacy and identity protection, users are exposed to identity theft and fraud. Additionally, these platforms have huge confidential user information, and are likely vulnerable to outside or inside attack which is detrimental to Internal Security.


Different Internal Security threats due to Social Media are:



  • Cyber Terrorism:


The biggest challenge for internal security of nation through social networking site is cyber terrorism.


Today terrorists select Social Media as a practical alternative to disturb the function of nations and other business activities because this technique has potential to cause huge damage. It poses enormous threat in international system and attracts the mass media, the security community, and the information technology corporation.


At the same time, due to the convenience, affordability and broad reach of social media platforms like YouTube, Facebook and Twitter, terrorist groups have increasingly used social media to further their goals and spread their message.


Social Media became a platform for coordination of plans of attack, communication with cells, or propaganda and information and spread of hate campaign or messages that can hurt the sentiments of people.

These groups now have their own websites where they can convey their propaganda and, for most of them, they advise their readers and followers not to trust the media which are seen as the enemy.


The chat service like Skype, which includes voice and video capabilities, has become particularly popular with terrorist cells. Chat rooms and electronic forums enable the insurgent and extremists groups to communicate with members and supporters all over the world, to recruit new followers and to share information at little risk of identification by authorities.


Youths are especially targeted for propaganda, incitement and recruitment purposes by terrorist groups.


  • Fraud: 


Social networking sites also invite fraudsters to take excellent opportunity to become wealthy by applying deceiver schemes.


  • Criminal Activity and Money laundering:


Internet Media is a major resource for developing serious crime. As Internet is growing explosively, online criminals try to present fraudulent plans in many ways. Social networking sites also pose major challenge in financial and organized crime which destabilizes the system. It creates threat to a company’s security because of what employees might disclose and they are on prime target for cyber criminals.


  • International users:


The other national and international users such as the political parties, NGO’s, hackers pose a serious threat using the social media. For example, during the civil turmoil in the Arab Spring Uprising, the various governments were threatened through the social media.


  • To Bring Revolution: 


Some countries in the world feel threatened by the fact that social media can bring the people together and thus, create a revolution. This in turn can cause political instability


  • Communal Violence and Fanning Tensions: 


Importantly, social media also seems to be playing a significant role in polarising different communities in India and compounding India’s Security challenges. The viral videos and false updates of communal clashes, riots and terrorists attack have created a massive impact in the life of public.


The power of media and the process of public opinion formation in a free society had undergone radical change due to Internet and faster means of communications like SMS, whats app, viber and simplified mobile internet. The chain of events beginning with the clashes in our North-east and which caused very serious and mass exodus of North-east population from several Indian cities has revealed the fragility of our national Cohesion.


  • Virtual Community: 


Popular social networking websites are another means of attracting potential members and followers. These types of virtual communities are growing increasingly popular all over the world, especially among younger demographics. This can build Anti-national Sentiments among Society.


  • Hacking:


Hackers write or use ready-made computer programs to attack the target computer. By using Social Media hackers breach the national security and steal important data of defence or other strategic sectors. This can kneel the whole country without using Arms and Ammunition.

Although social media has the potential to be a threat to national security, it also has the opportunity to strengthen National Security and to be used to benefit the Government.


One of the fastest growing ways that Governments are using social media is as a warning or trend prevention tool. As a monitoring tool, the government is able to recognize the first signs of any hostile or potentially dangerous activity by collecting and analyzing messages in order to try to predict events that could be a danger to National Security.

Another important use of social media by the government is as an institutional Communication Tool. Social Media provides a medium that creates cohesion between federal agencies by increasing both communication and transparency.


MPPCS  Notes brings Prelims and Mains programs for MPPCS  Prelims and MPPCS  Mains Exam preparation. Various Programs initiated by MPPCS  Notes are as follows:- For any doubt, Just leave us a Chat or Fill us a querry––
error: Content is protected !!