Persuasion

Persuasion Persuasion is an umbrella term of influence. Persuasion can attempt to influence a person’s beliefs, attitudes, intentions, motivations, or behaviors. In business, persuasion is a process aimed at changing a person’s (or a group’s) attitude or behavior toward some event, idea, object, or other person(s), by using written or spoken words to convey information, … Read more

Moral attitudes

Moral attitudes Moral attitudes are grounded in moral beliefs of “Right” and “wrong” action. Moral attitudes are stronger than moral principles. Following are the fundamental moral attitudes : Reverence Moral values are the highest among all natural values. Goodness, purity, truthfulness, humility of man rank higher than genius, brilliancy, exuberant vitality, than the beauty of … Read more

Social influence

Social influence Social influence occurs when a person’s emotions, opinions, or behaviors are affected by others. Social influence takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. In 1958, Harvard psychologist Herbert Kelman identified three broad varieties of social influence. Compliance is when people appear to … Read more

Political attitude

Political attitude Political Attitude means the beliefs and values which underpin the operation of a particular political system. These attitudes were seen as including knowledge and skills about the operation of the political system positive and negative judgments about the system. These attitudes determine how people participate, whom they vote for and which political parties … Read more

Human values

Human values Human values have been employed in so distinctively different ways in human discourse. It is often said that a person has a value or an object has a value. Value is “a concept explicit of implicit, distinctive of an individual or characteristics of a group of those desirable traits which influence the selection … Read more

Quality of service delivery

Quality of service delivery After over a decade of rapid economic growth in India, the biggest challenge facing policymakers at both central and state levels is to ensure ‘inclusive’ growth so that the gains from increased national income are shared by all sections of society. In particular, it is imperative that a high quality of … Read more

Role of family, society, and educational institutions in inculcating values

Role of family, society, and educational institutions in inculcating values Family Family is the most important platform for a child to learn, especially during the early stages on one’s life. Many of beliefs and opinion are directly imbibed by an individual, from his family. We learn about the different social relations, responsibilities, religious ideas and … Read more

Work culture

Work culture An organization is formed to achieve certain goals and objectives by bringing individuals together on a common platform and motivating them to deliver their level best. It is essential for the employees to enjoy at the workplace for them to develop a sense of loyalty towards it. Work culture plays an important role … Read more

Philosophical basis of governance

Philosophical basis of governance Governance is the exercise of economic, political, and administrative authority to manage a country’s affairs at all levels. It comprises mechanisms, processes, and institutions through which citizens and groups articulate their interests, exercise their legal rights, meet their obligations, and mediate their differences. The challenge for all societies is to create … Read more