Functions of attitude

Functions of attitude Attitudes serve four major functions for the individual: The adjustments function, The ego defensive function, The value expressive function The knowledge function. Ultimately these functions serve people’s need to protect and enhance the image they hold of themselves. In more general terms, these functions are the motivational bases which shape and reinforce … Read more

Attitudinal Change

  The effects of attitudes on behaviors is a growing research enterprise within psychology. Icek Ajzen has led research and helped develop two prominent theoretical approaches within this field: the theory of reasoned action and, its theoretical descendant, the theory of planned behavior. Both theories help explain the link between attitude and behavior as a … Read more

Persuasive Communication

Persuasion Persuasion is an umbrella term of influence. Persuasion can attempt to influence a person’s beliefs, attitudes, intentions, motivations, or behaviors. In business, persuasion is a process aimed at changing a person’s (or a group’s) attitude or behavior toward some event, idea, object, or other person(s), by using written or spoken words to convey information, … Read more

Prejudice and Discrimination

Prejudice and Discrimination Prejudice is an unjustified or incorrect attitude (usually negative) towards an individual based solely on the individual’s membership of a social group. For example, a person may hold prejudiced views towards a certain race or gender etc . (e.g. sexist). Discrimination is the behavior or actions, usually negative, towards an individual or … Read more

Aptitude

Aptitude An aptitude is a component of a competence to do a certain kind of work at a certain level. Outstanding aptitude can be considered “talent”. An aptitude may be physical or mental. Aptitude is inborn potential to do certain kinds of work whether developed or undeveloped. Ability is developed knowledge, understanding, learned or acquired … Read more

Foundational values for civil services

Foundational values for civil services Values are the standards on which, we evaluate things. For every situation we don’t have time to ‘test’ the case on ethics theories such as utilitarianism. Values provide time saving short-cut in such situation. Under New public management (NPM), the concept of public services is fast changing. Bureaucrat has become … Read more

Integrity

Integrity Integrity means that the moral agent acts according to the inner convictions of a person. His conducts should be free from hypocrisy and deception. His actions should be in conformity with his stated values. But it is hard to follow high morals which one proclaims. The British historian GM Trevelyan has commented on this … Read more

Impartiality and Non-partisanship

Impartiality and Non-partisanship Impartiality and Non-partisanship Impartiality is a norm of justice holding that decisions should be based on objective standards, instead of on the basis of bias, prejudice, or preferring the advantage to one person over another for unsuitable reasons. Impartiality is acting solely according to the merits of the case and serving equally … Read more

Objectivity: Meaning as a Philosophical concept

Objectivity: Meaning as a Philosophical concept  Objectivity, as a method of philosophy, is dependent upon the presupposition distinguishing references in the field of epistemology regarding the ontological status of a possible objective reality, and the state of being objective in regard to references towards whatever is considered as objective reality. In other words, what is … Read more

Dedication to public service

Dedication: Definition Dedication suggests voluntary commitment rather than rigidity.  Dedication is calm and measured. There is no element of harshness or punishment in dedication. If discipline is the stick, then dedication is a voluntary willingness and desire to reach for the carrot without the threat of that stick. Dedication implies a level of mastery. It … Read more