Ethical values of Maulana Abul Kalam Azad

Maulana Abul Kalam Azad Maulana Azad was not only this century’s most articulate votary of Hindu-Muslim unity but also the only one erudite aalim (Islamic scholar) who claimed Quranic sanction for his faith in that unity and the freedom of the nation. Maulana Abul Kalam Azad is, by any reckoning, a major figure in twentieth-century … Read more

Ethical Values of Deen Dayal Upadhyaya

Deen Dayal Upadhyaya Integral humanism is a doctrine developed by Deendayal Upadhyaya and adopted by the Jana Sangh in 1965 as its official doctrine.It is also the official philosophy of the Bharatiya Janata Party.It aims to appeal to broad sections of Indian society by presenting an indigenous economic model that puts the human being at … Read more

Ethical Values of Ram Manohar Lohiya

Ram Manohar Lohiya Ram Manohar Lohia (1910 – 1967) divides his views into three parts. In the first part, Lohia’s conception of international society is discussed. Lohia agrees with Gandhi and Nehru that the international society is basically composed of the nation-states. They are the dominant actors. They create order in international society. However, Lohia … Read more

Attitude:Content, structure

Attitude Should abortion be illegal? Should we cancel third world debt? How quickly should we reduce carbon emissions? Should there ever be a death penalty for any crime? Are you liberal or conservative? A soccer fan? A music lover? An optimist? The answers to all these questions depend upon psychological characteristics that define who we … Read more

Functions of attitude

Functions of attitude Attitudes serve four major functions for the individual: The adjustments function, The ego defensive function, The value expressive function The knowledge function. Ultimately these functions serve people’s need to protect and enhance the image they hold of themselves. In more general terms, these functions are the motivational bases which shape and reinforce … Read more

Attitudinal Change

  The effects of attitudes on behaviors is a growing research enterprise within psychology. Icek Ajzen has led research and helped develop two prominent theoretical approaches within this field: the theory of reasoned action and, its theoretical descendant, the theory of planned behavior. Both theories help explain the link between attitude and behavior as a … Read more

Persuasive Communication

Persuasion Persuasion is an umbrella term of influence. Persuasion can attempt to influence a person’s beliefs, attitudes, intentions, motivations, or behaviors. In business, persuasion is a process aimed at changing a person’s (or a group’s) attitude or behavior toward some event, idea, object, or other person(s), by using written or spoken words to convey information, … Read more

Prejudice and Discrimination

Prejudice and Discrimination Prejudice is an unjustified or incorrect attitude (usually negative) towards an individual based solely on the individual’s membership of a social group. For example, a person may hold prejudiced views towards a certain race or gender etc . (e.g. sexist). Discrimination is the behavior or actions, usually negative, towards an individual or … Read more

Stereotypes in Indian context

Stereotypes in Indian context A stereotype is a fixed, over generalized belief about a particular group or class of people. The use of stereotypes is a major way in which we simplify our social world; since they reduce the amount of processing (i.e. thinking) we have to do when we meet a new person.  By … Read more

Aptitude

Aptitude An aptitude is a component of a competence to do a certain kind of work at a certain level. Outstanding aptitude can be considered “talent”. An aptitude may be physical or mental. Aptitude is inborn potential to do certain kinds of work whether developed or undeveloped. Ability is developed knowledge, understanding, learned or acquired … Read more